Articulate Productions has long represented some of the biggest names in the spirits world. Most recently, the team supported Basil Hayden's new brunch program with Athena Calderone and a new permanent expression bourbon, Toast, with a curated content series, live events and programming. On the team front, the company has expanded to include a new global head of strategy, with plans to move into a new office to accommodate the thriving team to spread out, come together in breakout rooms and, of course, enjoy a cocktail at their well-stocked bar at the end of the day.
Notable long-term clients
Basil Haydens, Perrier Jouet, Sipsmith London Dry Gin, Campo Viejo, Bushmills Irish Whiskey and Maestro Dobel
Recent client wins
Courvoisier Global Business
Is there a big industry trend you’re backing in terms of your agency offering, and why do you think this area will continue to grow and influence the PR practice?
In a Covid or post Covid world we believe consumers are looking to brands with purpose and humanity - In today’s fast-paced, overly-automated world, humanity is the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly scarce and coveted. In this environment, businesses can no longer afford to be faceless entities. We believe our brands need to connect with our consumer and engage with them on a much deeper level than seen before.
Brand storytelling is no longer a “nice to have.” It is a need to have: it is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving our customers reasons to buy a product or service, we need to share the story behind their brand, why it exists, and why this matters, consistently across all communication.