To kick off the launch of 19 Crimes Cali Gold sparkling wine presented in partnership with the iconic Snoop Dogg, Treasury Wine Estates partnered with three of the most high-profile nightlife destinations across the country to host a night of bold, gold and vibrant events in the cities of Miami, New York and Los Angeles.
The evening brought together wine connoisseurs and Snoop fans alike for a night of roaring good times and memorable moments.
Each city had their own special touch with New York hosting an actual custom tricked-out vintage gold Cadillac and matching roller-skate hostesses decked out in the shiniest outfits giving a new meaning to the phrase ‘Golden Girls!’ The NY edition of the event was held at GoldBar.
While MIA and LA didn’t fall short of the glitz and glam, hosting contortionists in none other than a 19 Crimes wine glass at the hottest venues in town Swan (MIA) & the Highlight Room (LA).
Performers across all three markets ranged from nightlife celebrities like Purple (Miami) and DJ Sinatra (New York) to up and coming emerging artists like DJ Cazes, Ricks, Milhouse and DJ Hunny Bee
