New York Fashion Week SS27 generated $326.3M in total media value, a 19% jump from last year, but the season's success was far from evenly shared. A new report from WeArisma reveals that just three brands captured 68% of that value, each with a distinctly different playbook. Here are the key takeaways for brands and communications teams, and you can access the full report here.

WeArisma

Top Brands by EMV

The top brands at NYFW SS27 each won in a different way. Tommy Hilfiger led the season on the strength of its global reach, especially in Asia-Pacific. Calvin Klein came in second by doubling down on its own channels, while Michael Kors held strong thanks to a loyal owned audience, even as press coverage dipped. 

WeArisma

Top Global Voices

BLACKPINK's Jisoo was the single biggest voice of NYFW SS27, outpacing every other name, including runner-up Gigi Hadid. Both Tommy Hilfiger and Calvin Klein leaned heavily on international talent, from Jisoo and Gemini to Lingling Kwong and Rosalía, and those names drove a significant share of each brand's earned media.

WeArisma

Platform Breakdown

Instagram remained the dominant platform for NYFW SS27, driving the largest share of media value, followed by Facebook and TikTok. Together, those three platforms accounted for nearly all of the season's conversation, with YouTube and other channels playing only a minor role.

WeArisma