We love a good trend report, especially one that divulges insiders’ predictions on the latest and greatest in travel. From exotic destinations to domestic getaways, luxurious hotels to cultural experiences, we’re covering what travel pros say will be trending in 2023.
The Principal Madrid
“The city of Madrid continues to grow in popularity with its vibrant cultural and food scene and exciting events calendar,” says Amy Sedeno, VP and partner at CIIC PR. “The Principal Madrid, the first five-star hotel on the legendary Gran Via, is the ideal stay for travelers who want luxury without compromising authenticity. With spectacular terrace views, its prime location within walking distance to some of the capital’s most iconic buildings, and dining by renowned two-Michelin star chef Ramón Freixa, The Principal should be on your watch list for 2023."
Matthew Levison, SVP at KWT Global, concurs. “In 2023, Madrid will take its place among the ‘it’ European capitals luring Americans. After decades of dominance as Spain’s tourism golden child, Barcelona is taking a backseat to Madrid. An influx of luxury hotel brands, including Four Seasons recent historic preservation with the Four Seasons Hotel Madrid, as well as a new luxury retail experience with the just-opened Galleria Canalejas to rival London or Paris.”
Destination: Providenciales in Turks & Caicos
Rock House by Grace Bay Resorts
"Providenciales in Turks & Caicos, with easy access from the U.S. and miles of stunning beaches, is the place to be and be seen." says Florence Quinn, founder of Quinn PR. "It’s quickly becoming the Miami Beach of the Caribbean with buzzy new resorts and residential developments. The new, it-resort in Provo is Rock House by Grace Bay Resorts, which is keeping the party local with its Mediterranean vibe, a European-style Beach Club, Sunset Bar and the largest infinity pool in T&C."
She continues, "Grace Bay Club’s lively restaurant and beach-bar scene on Grace Bay Beach is where you’ll find the NYC cosmopolitan set. It’s also where those-in-the-know own residences in the exclusive Private Villa Collection. Just down the beach at Point Grace, lead bartender Whiskey will whip up one of his barrel-aged concoctions for you at Grace’s Cottage’s West Indies-meets-Palm Beach-style bar. Over at West Bay Club, you can be beachside in one of its boutique-style suites and residences. A number of exciting new residential and resort developments are coming to Provo with world-class architects bringing a new lifestyle to the beach destination, just like they did in Miami Beach. Grace Bay Resorts is expanding Rock House with larger homes with private pools. Windward tapped Piero Lissoni to design Arc at South Bank, the celebrated Italian architect’s first project in the Caribbean. Grace Bay Beach, often named one of the best beaches in the world, will get a new residential resort development from Grace Bay Resorts, the details of which are being kept under wraps. It's all happening in Provo in 2023!"
Destination: JW Marriott Masai Mara Lodge, Kenya
Located on the bank of Kenya’s River Talek, the first-ever luxury lodge hotel by Marriott International is set to wow guests with its 20 guest tents and amenities like swimming pool, spa, restaurants and more. It’s a unique experience, too, as Masai Mara Lodge will be the only Luxury Lodge within the Mara National Reserve, “one of Africa’s most renowned wildlife conservation and wilderness areas,” says SEQUEL’s Shayna Zeigan.
“Make sure Mexico City is on your top travel destinations in 2023,” says Scott Kerr, founder and president of Silvertone Consulting. “Forget the rumors you’ve heard—Mexico City is safe, easy to navigate and filled with endless adventure. The most populated city in North America is famous for its art, food, and history while remaining globally diverse, cosmopolitan, and modern. Going there can feel like that dream of suddenly discovering an unknown extra room in your house, if that room was Paris. Its focus on culture and community is the real appeal and will leave you begging to come back after one visit.”
Downtown Monterrey’s new financial district is getting an avant-garde Preferred Hotel experience in January. Galeria Plaza Monterrey will feature a pool, terrace with firepit and two restaurants offering local and international cuisine led by Executive Chef Guy Santoro.
"Chihuahua, Mexico, is at the top of our list for places to visit in 2023,” says Kelly Kalmbach, Head of Marketing + Communications for C|Louise PR + Marketing. “A state in Northern Mexico, it's known for its beautiful landscapes– ranging from desert to snow-capped mountains. We can thank our client Los Magos who has opened our eyes to the beauty of the land, its people and the rich culture, including the story of the sotoleros who have been producing sotol for generations– a story that has only just begun. When traveling to Chihuahua, we have our sights set on staying at Hotel Central Boutique, recommended by Los Magos' Founder Juan Pablo Carvajal. It's a stunning boutique hotel in the heart of Chihuahua with two centuries of history, dating back to 1845. Every guest room is named after a world renowned poet, and as storytellers ourselves, how could we resist a destination beckoning to be shared?"
Destination: Après Recovery at Goldener Hirsch, Auberge Resorts Collection
Goldener Hirsch, Auberge Resorts Collection
The winter collab that dreams are made of: Deer Valley’s Goldener Hirsch, Auberge Resorts Collection, and the revolutionary cold plunge company, Plunge, have partnered to launch an après ski wellness program launching in January. Located just steps away from the lifts at Deer Valley’s Silver Lake Village, Goldener Hirsch guests will enjoy complimentary access to the Plunge tub on the resort’s rooftop, which also features a heated pool, hot tub, sauna and undisturbed mountain views.
"Located in the former Archiepiscopal Seminary, Europe’s oldest seminary, built in 1564, the new Portrait Milano, a part of the Lungarno Collection of hotels, is sure to be a top destination in 2023,” says JAC founder Jessica Aufiero. “The seminary, which has been closed for over two decades, is finally being returned to the city of Milan and to the Milanese with the stunning luxury hotel and its breathtaking internal piazza.” Hotel guests as well as visitors and residents can enjoy shopping and dining in the heart of Milan’s renowned fashion district, with a selection of boutiques and restaurants curated by Portrait.
"Rome is once again reinventing itself with a slew of new hotels opening and overall, Americans’ love affair with Italy keeps growing,” says Katie Barr Cornish, founder and president of Eleven Six. “With the second season of White Lotus putting Sicily on everyone’s radar, Rome in 2023 will be the perfect complement to anyone’s Italian vacation. The best time to go will be spring 2023 before the summer travel season brings the crowds that are back in full force, exceeding pre-pandemic levels. I am excited to experience Six Senses’ first Italian property, Six Senses Rome, which is opening next year.”
Destination: Tipperary, Ireland
“Tipperary’s extraordinary thoroughbred horse tradition will be brought to life with a more enhanced visitor experience in 2023, as world-renowned equestrian enthusiasts come together to open their doors and showcase their crafts and practices,” says Julie Leventhal Co-founder, REYA Communications. “Horse-racing and breeding heritage are synonymous with Ireland and through investment from the government and local councils, now visitors from across the world will more easily be able to access these experiences as part of Thoroughbred Country. Cashel Palace’s dedicated Equine Concierge, the only one in Ireland, curates exhilarating equestrian adventures for guests across Tipperary’s Thoroughbred Trail. The Magnier Family, owners of Cashel Palace, a five star property that opened March 2022, have been at the very heart of Ireland’s rich tapestry of thoroughbred racing and breeding legacy for generations, with their world-renowned Coolmore Stud just mere miles from the hotel.”
Destination: Chicago Northwest
The Chicago Northwest region includes the communities of Arlington Heights, Elk Grove Village, Itasca, Rolling Meadows, Roselle, Schaumburg, Streamwood and Wood Dale. The area is bustling with hotels, attractions, retail, special event venues and more – making it ideal for all types of travelers. There’s more than just shopping and dining, though: “Chicago Northwest is also home to the 3,500 acre Busse Woods Forest Preserve with a paved eight-mile loop trail encircling several small lakes and meadows to be enjoyed year-round,” says Rachel Shaykin of Mekky Media.
January marks the return of the ASPENX Beach Club experience – a private “beach” overlooking the Highland Bowl and the Elk Range – which runs through April 16. “This curated coastal experience is part of an ongoing art project by fine-art photographer Gray Malin,” says Brandon Muratalla, Associate Director at Small Girls PR. “Visitors experience the best of sand and snow under the ASPENX signature striped cabanas, including a three-course meal, live DJ entertainment and a complimentary bottle of Dom Pérignon.” Another experience not to miss: ASPENX Buckhorn Cabin Elevated Dining. “Unwind and recharge after a day of skiing with a private, customized and showstopping lunch outside Buckhorn Cabin on the dramatic edge of Aspen Mountain. The elevated post-ski adventure includes a pre-curated three-course menu by Chef Matt Zubrod, five-star service and private Buckhorn Cabin access. Sommelier and wine pairing additions are available upon request.”
Destination: Kohler, WI
“Travel was back in a major way in 2022, leaving many travelers competing for time and space at the same popular destinations (we see you, Italy),” says Agency H5 founder & CEO Kathleen Sarpy. “Off the beaten path and under-the-radar charm will be a popular mantra for those travelers like me disinterested in elbowing their way through airport crowds or at hot spots where you have to give up your first born (sorry to my 23-year-old Emily!) for a good table or a view. It’s where choiceful destinations like The American Club, the only Forbes Five-Star resort hotel in the Midwest, shines bright with a rich collection of world-class golf, spa services, fitness facilities, wilderness activities and diverse culinary experiences come together in the historic, charming Village of Kohler, WI. It’s one of my favorite last-minute escapes that feels miles away from the ordinary, yet Destination Kohler is conveniently situated one hour south of Green Bay, one hour north of Milwaukee and two and a half hours north of Chicago on I-43. And ask about their signature Lavender Rain hydrotherapy treatment – my absolute favorite to relax and rejuvenate.”
Destination: Shore Lodge, McCall Idaho
"For those who love hidden gems, McCall Idaho has been called the Lake Tahoe of 40 years ago,” says Meghan Kollar, VP at Murphy O’Brien. A four-season hideaway, set up your home base at Shore Lodge and enjoy a complimentary 10 minute shuttle to Brundage Mountain. The adventurous set will love Shore Lodge’s fast-paced Snowmobile Adventure tour, while those preferring to rest up will indulge in spa treatments and soaking in saltwater immersion pools.
"Top on my watch list for 2023 is a destination I’ve long loved, the Berkshires, along the Western MA and New York border," says Lauren Knudsen, president of 20Two Studio. "Rich with history, nature and the arts, really no season outshines another, whether there for skiing, hiking, summer symphonies or leaf peeping. The destination has seen a pop in lifestyle and luxury accommodations over the past few years, meaning visitors beyond the regional market are catching on to its appeal more than ever. Among the standouts is Miraval Berkshires, which promotes a profound feeling of wellbeing tied closely to the authenticity of the location, including equine therapy programs, mindful art sessions, delicious tasting dinners in a Gilded Age mansion and relaxing localized spa treatments."
Destination: Rio Perdido Hotel & Thermal River in Costa Rica
"In 2023, travelers are putting more emphasis on sustainable travel than ever before,” says Christine Ehly, Regional PR & Marketing Manager Americas at Small Luxury Hotels of the World. Trade in your research and avoid rampant greenwashing by choosing a sustainable luxury stay with the Considerate Collection by Small Luxury Hotels. Rio Perdido Hotel & Thermal River, a recent addition to the collection, is set on a 600-acre reserve with a mile-long stretch of ‘lost river’ that’s fed by natural hot springs and carves its way through the canyon below.
Destination: Bardstown, KY
Historic Downtown courtesy Visit Bardstown
Dubbed the ‘Bourbon Capital of the World,’ Bardstown, Kentucky is the ultimate destination for everyone – not just those that like to imbibe (though there are plenty of distilleries for those that do). Check out the new, retro-styled Bardstown Motor Lodge opening early in 2023, and plan for the annual Kentucky Bourbon Festival® in September.
Destination: Sedona, AZ
"My sights are set on heading to Sedona, and specifically checking in to Mii amo,” says J/PR president Ali Lundberg. The destination spa will reopen in February 2023, boasting beautiful changes from its $40 million renewal and expansion. “Mii amo has spent the last 20 years inspiring guests to Journey within, find connection with nature and immerse themselves in wellbeing. The extensive renovation sets the stage for a new and even more powerful experience including new unique spa services and intentional areas including a new sensory garden; new signature restaurant, two-story movement and fitness studio, reflexology path; and re-designed & enhanced public spaces,” she continues.
Destination: Victoria, B.C.
Destination Greater Victoria
"In 2023, sustainability and respecting and acknowledging local First Nations are at the forefront of British Columbia’s capital city on the water – Victoria," says Lea Komitzky of MMGY NJF. "Not only is the destination picturesque with a rich history and impressive natural landscapes, but Victoria takes 'green' to another level as an international leader in environmental initiatives. In 2021, Destination Greater Victoria achieved carbon neutral designation, making it the first major destination marketing organization or convention and visitors’ bureau in North America to do so."
Destination: Miami, FL
“Miami is a must-visit destination for travelers in the new year,” says BMF partner Bruce Starr. “Beyond the continued development of luxury hotels from leading brands like Aman, Rosewood, Auberge and Bvalagri, Miami's global influence is palpable and provides access to a number of immersive ethnic communities as seen in neighborhoods such as Little Haiti and Little Havana that define Miami’s unique cultural heartbeat. Miami’s culinary scene is also rapidly expanding, with the openings of new bars and restaurants from the world’s leading F&B talent. Restaurants like Aba and Contessa, both of which just opened Miami outposts, Walrus Rodeo, and Mandolin all showcase flavors from all over the world and offer visitors and travelers alike a taste of the converging flavors unique to Miami. Furthermore, with museums and galleries like The Rubell Museum, Superblue Miami, the Pérez Art Museum, and The Margulies Collection, art enthusiasts have a unique opportunity to see incredible work all year round.”
El Salon, BFA
"You think you knew the magic city and then it exploded – the city takes you on a journey through time from old to modern with Latin/Caribbean/European influences of music, flavors and scents enwrapping you in a warm hug that makes it really hard to leave (hence why so many decided to stay),” says Camila Gamero of Quinn PR. “January–March is the perfect time to visit with 72 degrees weather, clear blues (water and sky) and major events to check out, like The South Beach Wine and Food Festival, The Honda Classic, The Miami Open and The Miami Boat Show. You can keep it high and chic at the recently renovated iconic W South Beach or get whisked away to the south of Spain through the paseos of Esmé Miami Beach. You’ll find yourself constantly eating with a delicious spot at every corner from Michelin-starred favorites like Bastion Collection’s L’Atelier, Boia De and Krüs Kitchen to locally owned staples like the iconic Cuban favorite Havana Harry’s and La Natural. And for that ‘one more drink' moment, at El Salón or Lost Boy time tends to stop, so bumping into your next Miami bff is easy."
“My top travel destination recommendation for 2023 is Egypt. I just visited for the first time in November and can’t say enough amazing things about the experience,” Sarah Jacober Spitzer, Managing Director, Travel at bread & Butter. “The history, culture, people and food are amazing. With the highly anticipated opening of the Grand Egyptian Museum in 2023, there is no better time to visit Egypt. A stay at the Four Seasons Hotel Cairo at Nile Plaza is a must. The staff is convivial and will assist you in organizing private tours custom tailored to whatever sights you fancy visiting. Highlights include adventuring to Giza to see the pyramids and Great Sphinx, visiting Egypt’s stepped pyramids in Saqqara dating back to 2630 BC, and a day trip to Luxor to see the Valley of the Kings and the Temple of Karnak. Be sure to make your way to the Khan el-Khalili bazaar for coffee at Cairo’s oldest café, El Fishawy, and enjoy a delicious meal with stunning views of the Nile at Beeja.”
If you’re looking for a Caribbean getaway off the beaten beach path, Bonaire is your spot. No traffic lights, no problems, and some say you might see more flamingos than you do people. There's plenty to do for every type of traveler: the coastline is a 100-percent-protected marine park, there are adventurous options like landsailing and the global cuisine can’t be beat.
The southernmost island of Japan, Kyushu is considered a more relaxing area of the country, thanks to its lush greenery and tropical-like coastlines (and friendly, laid back culture). “Travelers interested in visiting should consider Hoshino Resort KAI Yufuin, designed by world-renowned Japanese architect Kengo Kuma to indulge in the ultimate hot spring experience surrounded by the nature of Mt. Yufu or okcs Retreat Goto ray, with its oceanfront views and open-air bath,” says Aik Wye Ng, Managing Director at Bullfrog + Baum. “While other parts of Japan often suffer from having too many international tourists, much of Kyushu remains surprisingly under the radar for many Western tourists—though perhaps not for long, especially with people traveling to Japan and Kyushu being an easy 2-hour flight from Tokyo.”
Destination: Frenchman’s Reef, St. Thomas
The Westin Beach Resort & Spa
Frenchman’s Reef is getting two new properties for travelers to revel in this year: The Westin Beach Resort & Spa at Frenchman’s Reef and Morningstar Buoy Haus Beach Resort, Autograph Collection at Frenchman’s Reef. Enjoy snorkeling adventures, destination-inspired restaurants and lounges, ocean view pools, private catamaran trips and beyond.
Destination: St. Croix
King Christian Hotel
Feel like getting far away, but without a passport? Book it to St. Croix. Stay at King Christian Hotel to be steps away from all sorts of aquatic adventures, plus a recently renovated restaurant opening in January. For a more secluded stay, opt for the 11-suite sister property The Waves Cane Bay.
Ranked the number-one Caribbean island by Travel + Leisure and listed on Lonely Planet's ‘Best in Travel’ roundup, Dominica is high on the 2023 hit list. “Dominica offers travelers the luxury of nature with much to be explored and discovered, from mountainous terrain and black sand beaches to underwater adventures and local cultural experiences,” says Bertha Diaz, VP at Zapwater.
Destination: Asia-Pacific & Thailand
The Standard, Bangkok Mahanakhon
"With revenge travel in full effect, I would anticipate travel to Asia-Pacific and Thailand in particular to soar,” says Kristen Chin, Purple Miami’s VP. Stay at The Standard, Bangkok Mahanakhon and explore five incredible dining options, from award-winning Chinese cuisine to sky-high experiences.
Destination: South Korea
"South Korea is a country that’s packed to bursting with quirks, charm and cultural riches, stunning natural beauty, and incredible food, but that still – for now – feels like something of a joyous secret,” says Nestor Lara Baeza, partner and president of Xhibition. “With a handful of new ways to get around and new accommodations and experiences, there is no better time to discover this hidden gem. South Korea’s New Eco-Train, the Eum (Meaning, uniting through connection) high-speed train, made its debut in early 2021, though most visitors haven’t had the opportunity to experience it yet. The new South Korean-made KTX began running on the new line from Seoul to Andong, cutting the journey time in half, from four to two hours.”
Destination: Malibu Beach Inn (Los Angeles, CA)
Malibu Beach Inn
An intimate, luxury boutique hotel, Malibu Beach Inn is perched on an exclusive strip of Carbon Beach nicknamed “Billionaire’s Beach.” A private stairway takes you straight down to the beach, and you can also enjoy sea views from almost any point in your room. Dine at CBC (Carbon Beach Club restaurant), indulge at the onsite oceanfront spa suite and kick back on the privately-owned shore.