The Havas Media team has some strong views for what’s to come next year, including predictions about travel, retail and cannabis.
"2019 threw a lot our way, and I’m sure that 2020 will do the same," said Bre Rosetti, senior-VP and director of strategy and innovation at Havas Media. "As we embark on a new year, the Havas Media Strategy and Insights team took a step back to think about what’s next. It’s clear by now that media is so much more - it’s the connective tissue between behavior, culture and technology. For that reason these predictions span across industries and topics and should serve as a lens into the increased complexity that we must navigate on behalf of brands and consumers."
Here are the team's expectations for 2020.
1. AirBnB will start testing a subscription travel program that gives members access to ride sharing credits and exclusive local experiences.
2. Facebook will follow Twitter’s lead and stop taking political advertising -- but it won’t make the announcement until after the 2020 U.S. Election.
3. Bloomingdale’s and Macy’s will follow Nordstrom’s lead by launching subscription models for shoppers in Fashion and Beauty.
4. Amazon will launch flight search and booking in Southeast Asia-- and Prime members will be incentivized with discounts like free baggage and no change fees.
5. Travel and tourism will be front and center in the climate change conversation. In an effort to curb carbon emissions we’ll see hotel chains and airlines begin to incentivize travelers for conservation and ecotourism efforts like choosing carbon neutral modes of transportation and LEED certified hotels.
6. Recreational use of Marijuana will be legal in 15 states, including Florida, which will lead to formalized regulations about where weed companies can and cannot advertise.
7. The 2020 Women’s Marches will act as a catalyst for women’s travel and solo trips -- by the end of 2020 we will see an increase in experiences designed for women to meet and travel with groups of previously unknown companions.
