In the realm of events and experiential marketing, creativity reigns supreme. If you’re looking for fresh ideas to ignite your next campaign, you’re in the right place. Check out these standout activations that push boundaries and spark engagement. Get inspired and see how you can elevate your own events with these recent examples.
MINUTY Brings the French Riviera to the Rosewood London | New Moon
New Moon worked with Moët Hennessy Hennessy and brought the Rosewood Hotel Group London Terrace to life for MINUTY SAS.
This summer, much loved rosé wine estate Minuty will bring the French Riviera lifestyle and its uniquely Provençal Art de Vivre to luxury hotel, Rosewood London, transforming the terrace into VILLA MINUTY - a coastal restaurant inspired by the house’s iconic location on the Côte d’Azur.
Set within the hotel’s iconic Edwardian courtyard, this immersive summer long experience will create a perfect sun-trap to spend long lunches and warm evenings like those enjoyed in the South of France. In a nod to nearby old town Saint-Tropez, beautiful ceramics, wicker lamps, rattan furniture and earthy linens will adorn the space creating a rustic-chic atmosphere.
H&M Summer Collection Launch | Moriarty Events
Moriarty Events organised a multi-day event for H&M, celebrating the launch of their new summer collection.
Influencers received bespoke baskets upon check in with custom gifts and a hand-designed welcome note and itinerary. The styled the first night with an intimate branded dinner by candlelight. The next day a boat whisked the group along the coast to a private beach lunch. Poolside relaxation at the hotel followed before a beautiful array of local delicacies was served for supper.
Founder Georgina Griffith-Jones says, “With events like these, it’s important to keep the pace high, and maintain a cadence of content capture opportunities. This is how we achieve authentic, high-quality results with influencer engagement.”
Tiktok Celebrates the Opening of their Austin Office & Kicks Off Summer! | JBD Events
The JBD Events team was on the ground in Austin, Texas on Thursday, June 20 for an afternoon celebration to kick off Summer and engage employees in their new and existing Austin offices. The celebration included delicious popsicles and cookies branded with their 'Always Day 1" campaign and fun summer swag that included beach kits with sunscreen and sunglasses and branded tote bags.
Nicole Halton, Founder & Chief Creative Officer, JBD Events worked with the Organizational Culture Team to make sure the branding and experience would be exciting for the employees and give them a quick afternoon break.
Dove Celebrates their new Serum Body Wash Collection | Dera Lee Productions
Indulge with Dove at the ultimate slumber party soirée! DLP created an overnight staycation with Dove at the chic Warren Street Hotel in New York City. To celebrate their new Serum Shower Collection the brand invited guests to a relaxing pamper party, where they sampled the product and learned about its unique benefits. This experience embodied the essence of the collection with vibrant florals, branded shower and mirror decals and embroidered silk robes. Bringing beauty sleep to a whole new level, this event gave guests the opportunity to unwind and reset with Dove’s new serums.
From fun photo moments to silky embroidered robes and mini spa treatments, this experience gave guests the slumber party of their dreams. This staycation not only introduced guests to the product, but led them on a sensory journey to discover the special care they’ve been missing out on.
The Caress Scent Station: Spark Your Senses Mobile Pop- Up | OneNine Design
For the second year in a row, the OneNine Design team partnered with Edelman to design and produce an activation for Caress, featuring their collection of body washes and bar soaps. This four-day mobile activation in San Antonio was grounded in the belief that the shower can be a transformative moment – it’s more than self-care. It's in these moments that you come up with your best ideas, which is why Caress offers multi-sensory, uplifting products that unlock the power of fragrance to clear the mind and inspire creativity.
The Caress Scent Station brought this belief to life through an immersive, mobile pop-up experience appearing at various locations across San Antonio, TX. First, the Caress Scent Station stopped at Hemisfair Park where the brand hosted an exclusive preview of the space for media and influencers, followed by a public opening to consumers. From there, the Caress Scent Station visited multiple HEB retail locations for consumers and brand fans to experience the mobile pop-up for themselves and test out the brand’s products first-hand. The event seamlessly integrated Caress body washes and bar soaps with engaging experiences, creating a memorable and immersive brand journey for all attendees.
Guests enjoyed branded popsicles inspired by Caress fragrances offering a refreshing and creative way to experience the brand's scents, while a unique shower photo op experience inspired big ideas and a spin-to-win giveaway kept the excitement high. This immersive event not only delighted existing fans but also attracted new customers, reinforcing Caress' commitment to providing luxurious and transformative experiences.
