Six Experiential Agencies to Watch

We've talked a lot about experiential marketing, from the staying power of the pop-up to the art of sponsorship. This week, we're taking a closer look at the younger agencies at the forefront of this space. These companies are innovating for some of the biggest names in fashion, entertainment, tech and beyond. Here's who we're keeping an eye on, plus what they've been up to of late.

the projects*
the projects* is a cultural consultancy with offices in New York, London, Los Angeles and Sydney. Its team of strategy-driven pop-culture obsessives regularly delivers best in class experiential work for the likes of Porsche, Coach, Target, Puma and more. 

Away Luggage

Recent client wins: 
Away Luggage
Wine Australia

Company highlights: 
the projects* founder and CEO Jack Bedwani was named one of BizBash’s Top Event Designers, proving that the agency’s unique blend of cultural expertise and executional excellence is a singular force in the experiential marketing world. The company's most recent work includes a variety of boundary-pushing activations for top-tier brands, including a shoppable pop-up curated by expat entrepreneurs to introduce Away Luggage to the Australian market; Disruptive, streetwear-driven launch events for PUMA’s NYC flagship store and the brand’s collaboration with heritage outdoor brand, Helly Hansen; An evocative and immersive reimagining of the wine tasting experience for Wine Australia; and a Gen Z-focused activation to celebrate the newly relaunched Danish jeweler Pandora, with programming featuring the likes of Millie Bobby Brown and Elaine Welteroth. 


Zev Norotsky founded ENTER in 2014 as a response to his clients’ need for dynamic marketing initiatives. ENTER has just finished one of its most dynamic and exciting projects to date, launching Anheuser Busch' Natural Light Seltzer with a fully immersive influencer outing to the Catalina Lime Mixer complete with a 150' yacht and helicopter landing on board with celebrity ambassador, Comedian Trevor Wallace. 

Recent client wins: 
Lime e-Scooters
Los Angeles Times

Company highlights:
ENTER has just been named one of the fastest growing experiential agencies in the country by AdWeek as part of their inaugural 100 Fastest Growing Agencies roundup. After several years of planning, ENTER has successfully opened its official West Coast headquarters, Agency Coffee Co; a multi-use event space that serves double duty as shared workspace for the Los Angeles based team and has become a vibrant addition to the exciting Melrose-Fairfax district.  Plans for a similar footprint in New York are currently under way.

Industria Creative
Industria Creative is an award-winning, boutique, full service experiential agency. A diverse and experienced team of designers, marketers, producers, storytellers, social/influencer experts and cultural creatives, the agency is fueled by innovation, design and results - creating truly dynamic brand experiences for some of the most globally recognized brands/organizations in entertainment, fashion, retail, lifestyle, technology, beauty, auto, spirits and more.

FX Networks AHS: 1984 – Camp Redwood Experience

Recent client wins:
Puma Global
La Mer 

Company highlights:
Industria Creative officially launched a Diversity + Inclusion practice focused on delivering thinking and campaigns for the African American, Asian American and Latinx markets - and more broadly for the LGBTQ+, disabled and body positivity communities - designed to heighten culturally relevant conversations and implement social change. 

The company’s recent accolades include the Promax Awards - Bronze in the Stunt Promotion Category; Promax Awards - Bronze in the Special Project category; Event Marketer - Best Use of a Single Technology (B2C); Mosaic Media Image Award - Alternative Media Form; and OBIE Finalist: Consumer Engagement, among others. 

Dera Lee Productions
Dera Lee Productions is a woman owned event production and design agency that brings brand campaigns to life through an in depth understanding of the event industry, theater arts, and marketing trends. The Dera Lee Productions team has expanded and is now designing and producing events across the U.S. and internationally.

Secret Deodorant at the Women's World Cup

Recent client wins:
Secret Deodorant (activations in LA, Tampa and Paris)
Lime Crime

Company highlights:
This year, the company hired Joely Blanton, Senior Event Producer, to the NY based office. Joey recently moved to NYC from Miami, and has produced all types of events for Forbes top 50 companies, ranging from small 50-person dinners to 10,000+ people conferences. Dera Lee Productions was recently named Top Event Designer in BizBash's 'Top 1000 People in the U.S. Event Industry.' 

This year also saw their partnership with Secret Deodorant in Los Angeles, Tampa, and Paris, France. In Paris, they celebrated with the US Women's Soccer Team and Secret Deodorant at the Women's World Cup. The company also partnered again with Secret Deodorant to launch their new collection Secret with Essential Oils. 

The Gathery
The Gathery is an editorially-born creative consultancy specializing in brand marketing strategy, experiential design and content creation. Founders Nicky Balestrieri and Luigi Tadini, who met during their time at Paper Magazine, credit their talented in-house team as well as an expansive network of freelance all-stars for bringing their visions to life. Today, The Gathery is comprised of two in-house account teams, with three in-house production teams and a full-service art department of four graphic designers, art directors and architects. 


Recent client wins:
Snap Inc
Soul Cycle

Company highlights: 
The company’s accolades include Clio Awards for the creation of 29 Rooms (2015) and High Maintenance OOH (2018). They’ve also won more BizBash awards in the last five years than any other agency in North America, and this year they were nominated for eight awards. The founders are regulars on BizBash’s Top 50 Designers and Industry Innovators list. 

Early Spring
Early Spring is an experiential shop that focuses on strategy and design for good. The company was  founded by Kamil Tyebally and Saami Siddiqui just a few months ago (summer 2019). Tyebally was formerly the senior creative at Refinery29 on the award-winning 29Rooms team before moving over to the Creative Directors Group where he worked on cross platform co-branded programs for brands like P&G, Toyota, Netflix, Google and others. Saami spent eight years at Bonobos, where he led merchandising and retail strategy before becoming Director of E-commerce and Marketing. The best part: the two met on Craigslist and spent a good number of years as roommates and co-conspirators of ideas they wanted to bring to life.

The Arrivals 

Recent client wins:
The Arrivals
Lamborghini Singapore

Company highlights:
The genesis of Early Spring was in the realization that, as experiential is propelled into the forefront of brand comms strategy, it often lacks its own strategic foundation. So many experiences are built solely around visual click bait - but as consumers become more deliberate about what and how much they are sharing, they identified the need to be more thoughtful and create experiences with an intrinsic value exchange. The team spends a lot of time in the research phase of their plans, which Tyebally explains as “finding sparks in truths, exploring nuance and texture to synthesize compelling narrative driven experiences that are thought provoking, emotionally charged and really quite beautiful. This is what we find inclines consumers, and the press, to become evangelists for our clients.”

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