We gathered (virtually) with events experts to gain intel on the latest tips and trends for hosting valuable experiential events in the Covid era. We brought together Anthony Larrisey, founder & CEO, Industria Creative, Dera Lee, founder & CEO, Dera Lee Productions and Kamil Tyebally, founder & CEO, Early Spring Creative  to shed light on the scope of present and future events.

YSL House of Y courtesy of Industria Creative

The takeaways:

• Human connection is everything; Find creative ways to integrate the human touch into your digital activations (Think: Personalized kits and gifts) 

• Create interactive, two-way conversations through virtual live streams, drive-in experiences, and 3D landing pages with multiroom experiences

• When sending mailers, keep sustainability at the forefront and prioritize recyclability in packaging

• Know your community well and apply laser focus to your target audience

• Events pros have the opportunity to engineer serendipity through events and fabricate meet-cutes for attendees to experience community with compassion and care

• When planning an experiential event, Ask: “What are the core tenets of the brand and why does this matter to the audience?” and “What legacy will these experiences leave?” (Asking these questions informs creative direction)

• Innovation and originality should be at the forefront of all events 

• Create digital destinations that foster community, offer relevance, make people feel special and meet business objectives 

• Have an objective first, platform second mentality. Think of selecting a platform as much like selecting a venue for IRL events