At Home With Keewana Grant

On ‘At Home With,’ we virtually visit our members and catch up on their current normal. From recommended reading and podcasts to creative recipes and wellness routines, get to know the network - and maybe even come away with a little activity inspo.

Meet Keewana Grant, director of beauty and wellbeing at Purple PR. From her title alone, you can guess that we were excited to peek into her beauty cabinet - and even more so to hear what her go-to goods are. She shares her latest product discoveries, plus advice for those looking to up their beauty routines. 

What are your go-to beauty products at the moment?

My forever go-to beauty product is my NYX Micro Brow Pencil in Chocolate. It's amazingly precise and really gives a natural look! More recently, I have been obsessed with Retrouvé’s Dermal Defense Hand Cream! This is by far the best hand cream that I’ve ever used. It’s not greasy and makes my very dry hands feel extra soft - I keep it right by my desk. 

How has your beauty routine changed as a result of the pandemic, and have you come across any new brand/product discoveries since the start?

My routine before the pandemic was very simple. Brow fill, Mascara, blush, gloss, and a little concealer. Surprisingly enough, being home for the past couple of months has made me actually want to experiment more with makeup! Lately, I’ve been loving everything from new, clean makeup brand ROEN, especially the 75° WARM EYE SHADOW PALETTE. I get to experiment but also not get too crazy!

If you could only use two beauty products in the morning, what would they be?

Brow pencil and a Moisturizing SPF!

What’s the best perk of your job as beauty director?

Years ago, I would’ve said “free beauty products!” LOL, but now, I cannot take another thing home because my apartment is a mini Sephora! However, my best perk is really getting to work with an amazing team. Truly makes me happy to come to work working in an environment filled with love, support, and friendship. That’s GOLDEN!

Are there any shifts in the beauty industry that you think will continue beyond the pandemic?

Virtual desksides! They are so much easier to coordinate and I think all publicists can agree that we didn’t like schlepping around products for hours.

What’s your #1 tip for someone looking to up their beauty routines?

Slowly transition new products into your existing routine so that you can figure out what’s actually working and what isn’t a fit!

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