Influencer Marketing Agency of the Year, International

Whalar’s U.S. business has scaled into one of the largest creator marketing agencies in the market, growing from seven employees to more than 90 and achieving over 2700% revenue growth as it expanded from influencer marketing into a full-service creator-led offering. In the past year alone, the agency secured more than 20 new client wins across technology, retail, media, and entertainment, while deepening long-term partnerships with global brands. Whalar has consistently tied creativity to performance, producing creator-led campaigns that outperform industry benchmarks at scale. Independent research with Nielsen demonstrated a 2.6x return on investment for creator-driven media, while a subsequent meta analysis with Kantar found that 62% of Whalar campaigns exceeded standard digital performance norms, more than double the industry average. These insights are reinforced by Whalar’s adoption of advanced pre-launch creative testing to optimize impact before content goes live. Alongside commercial growth, the agency has continued to strengthen representation within its leadership and actively contributes to setting ethical and measurement standards across the creator economy.

LEADERSHIP:
Jo Cronk, Co-Chief Executive Officer
Elaine Shui, Head of Client Services
Katie Foley, Chief of Staff
Lizzy Bilasano, Head of Creative Strategy
Jaime Cohen, Head of Media
Gaz Alushi, President of Measurement and Analytics

FOUNDING DATE:
2018

WEBSITE:
www.whalar.com