Honoree

Velvet.Co International has grown into a fully integrated creative and cultural consultancy for global brands entering and scaling in the U.S., blending PR, influencer strategy, events, and cross-market brand building into one cohesive model. Over the past year, the agency supported a diverse roster including Prabal Gurung, Urban Revivo, MOFT, Chagee, Zeelool, Tombogo, and Dr. Althea, helping each brand translate its identity into culturally resonant moments for U.S. audiences. Work spanned New York and Paris Fashion Weeks, LA Tech Week, national pop-ups, and product launches, with a focus on long-term positioning rather than short term visibility. A defining initiative was Velvet.Co’s second annual AANHPI Pop Up, featuring 13 emerging designers and 18 brand sponsors, reinforcing the agency’s commitment to representation, community building, and sustainable growth. This year also marked an 8 year anniversary and rebrand, alongside the launch of Velvet Club, a cross-border creative community connecting founders and talent across New York, Paris, and Shanghai. Grounded in global perspective and cultural fluency, Velvet.Co helps international brands find their U.S. voice while building meaningful, lasting impact.

LEADERSHIP:
Jenny Zheng, Founder & CEO
Jen Zhi, PR Specialist
Meryll Akre, Event Manager
Tina Li, Leading Designer & Strategic PR
Mor Mansour, Operations Manager
Lindsey Cao, Talent Relations Manager

FOUNDING DATE:
2017

WEBSITE:
www.velvetco.co