The PR Net Next Gen Awards, 2026: The Tropical Agency

The Tropical Agency

Honoree

Built on the idea that communications should directly support growth, The Tropical Agency has carved out a reputation as a senior-led, performance focused partner for brands that expect PR to move the needle. Founded by Megan Harris and Stacy Feinman after leaving a large firm, the agency operates as an extension of internal teams, prioritizing strategy, accountability, and long-term relationships. Over the past year, The Tropical Agency delivered its strongest performance to date, growing 56% year-over-year and continuing upward momentum into 2025. The team secured more than 1,000 earned media placements across consumer, wellness, food and beverage, pet, finance, and private equity backed brands, while expanding into affiliate and commerce strategy tied directly to revenue. Case studies include Dr. Praeger’s, Pet Honesty, Gorilla Commerce, and Vital Essentials, where national coverage translated into category leadership on Amazon, Prime Day surges, and sustained share of voice gains. With over 120 creator partnerships executed and a roster that is largely referral driven, The Tropical Agency has built a model rooted in trust, measurable outcomes, and consistent client retention.

LEADERSHIP:
Stacy Feinman, Co-Founder
Megan Harris, Co-Founder

FOUNDING DATE:
2019

WEBSITE:
www.thetropicalagency.com

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