The PR Net Next Gen Awards, 2026: The Tag Experience

The Tag Experience

Honoree

Straddling corporate credibility and consumer relevance, The Tag Experience has built a distinctive position by translating complex business stories into culturally resonant narratives that drive visibility and growth. Over the past year, the Miami-based agency expanded its impact across venture capital, technology, hospitality, wellness, and food and beverage through hands-on, senior-led work. A core case study is long-standing client Fuel Venture Capital, where Tag secured national coverage around leadership expansion, AI investment strategy, and Silicon Valley growth, supported by high-profile events during Miami Art Week that reinforced the firm’s position within both business and cultural circles. In consumer and CPG, Tag helped elevate TRUBAR by shaping its founder narrative and growth story, contributing to the brand’s evolution from financial strain to national retail scale and consistent top tier media visibility. The agency also led launches for hospitality and dining concepts including Ikigai Sushi Bar and Maison Ostrow, combining press, broadcast, and influencer strategy to establish immediate market presence. Alongside client growth, Tag continued championing arts education nonprofits and fostering a flexible, women-forward team culture while maintaining strong client retention and momentum across sectors.

LEADERSHIP:
Jared Shapiro, President and Chief Executive Officer
Patricia Rogers, Vice President

FOUNDING DATE:
2017

WEBSITE:
www.thetagexperience.com

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