Lifestyle Agency of the Year

Five years in, The Right Now continues to evolve as a modern lifestyle agency by expanding beyond traditional publicity into fully integrated content, talent, and production. Over the past year, the agency made a defining move with the launch of Now Studio, a social-first content and event production arm that became fully operational within 12 months and delivered 21 productions across six client accounts. Now Studio deepened five long-standing client relationships, expanded into healthcare innovation with Apos, and produced high-volume social, event, and influencer content across premieres, panels, red carpets, podcasts, and evergreen programs. Case studies included high-performing social capture for Michele Watches with Ashley Graham, influencer-driven momentum at Sundance for Skillhouse, and a multi-month content expansion for Tommee Tippee that significantly increased U.S. viewership. The studio also launched and produced the podcast Game Recognizes Game, now a consistent top performing show with more than 222,000 downloads. Across talent partnerships, press, and experiential activations for brands including Fossil, UGG, and Nick Jonas collaborations, The Right Now continues to translate cultural access into measurable visibility, revenue, and long-term brand growth.

LEADERSHIP:
Sunny Jenkins, Founder
Eric Green, Founder

FOUNDING DATE:
2020

WEBSITE:
www.therightnow.co