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The PR Net Next Gen Awards, 2026: The Digital Diary

The Digital Diary

Honoree

Founded in January 2024, The Digital Diary has grown quickly by building a tightly aligned, partnership-driven agency model centered on trust, clarity, and long-term client value. Over the past year, founders Ariana Urgolo and Erica Harroch committed full-time to the business, sharpening operational focus and accelerating growth. That shift fueled stronger internal structure, clearer leadership roles, and more effective problem solving, which directly improved client delivery. In the last 12 months, the agency tripled profits year-over-year, expanded its client roster, and achieved its strongest financial performance to date. Its digital presence grew significantly, increasing inbound demand and brand visibility. The launch of The Bridal Diary marked a strategic service expansion and positioned the agency early within a fast growing category, including the execution of its first full wedding project for a long standing client. Geographic expansion into New York City brought major client wins and complex multi-day productions that strengthened scalability. Alongside growth, the agency invested in mentorship, onboarding new team members and interns while expanding into categories including medical aesthetics, reinforcing a foundation built on adaptability, relationships, and sustainable growth.

LEADERSHIP:
Ariana Urgolo, Co-Founder
Erica Harroch, Co-Founder

FOUNDING DATE:
2017

WEBSITE:
www.thedigitaldiary.agency

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