Entertainment Agency of the Year

Momentum has been the defining force behind The Agency Group PR since its launch, with the firm scaling rapidly by pairing reputational intelligence with cultural fluency. Founded by Melissa Nathan, TAG PR operates from Los Angeles, New York, and Washington, D.C., supporting a diverse roster that spans global music figures, film and television talent, entrepreneurs, and business leaders. The Agency Group is built to handle the full spectrum of modern communications, from day-to-day publicity and strategic narrative development to crisis response, litigation support, and digital reputation management. Over the past year, TAG has guided clients through globally visible moments across music, film, television, and live events, securing top tier editorial coverage, managing high-profile releases, and shaping long-term positioning across international markets. With a deliberately lean, women-run team, TAG PR creates an environment where high-stakes work is handled with precision, care, and consistency, and where strategic thinking consistently translates into cultural impact.

LEADERSHIP:
Melissa Nathan,Founder
Breanna Butler, Executive VP
Carolina Hurley, Senior VP 
Alyx Sealy, Senior Director
Michael Lawrence, Director 

FOUNDING DATE:
2024

WEBSITE:
www.tagpr.com