Honoree

SUBJECT: came together around a simple idea, that culture moves fastest when talent, brands, and media are treated as collaborators rather than channels. Founded in 2023, the boutique integrated agency has quickly built a presence across sports, entertainment, hospitality, luxury lifestyle, fashion, and cultural events by pairing earned media strategy with experiential execution. In under two years, SUBJECT: expanded its roster to include Madison Square Garden, Moët and Chandon, Jaguar Land Rover, Universal Music Group, the New York Mets and Jets, KnitWell Group, and leading spirits brands, while scaling from a talent services shop into a full-service agency spanning PR, creative, events, and partnerships. The agency delivered standout case studies across film and live experiences, including serving as agency of record for Desert Smash, where strategic celebrity booking, sponsorship, and media outreach generated billions of impressions and raised nearly one million dollars for global women’s health and child nutrition initiatives. SUBJECT: also led the launch of Eli Roth’s The Horror Section, driving record fan investment through high-impact media placements, and created The Elvis Mitchell Suite, a cultural hub at Sundance and Cannes that became one of the most sought-after interview platforms at each festival.

LEADERSHIP:
Lea Juliano, Co-founder
Jim Mannino, Co-founder
Milly Jones, Head of Public Relations

FOUNDING DATE:
2023

WEBSITE:
www.thesubjectis.com