Beauty Agency of the Year, US

Studio Beauty has built its reputation as a specialist agency by pairing deep category expertise with earned first storytelling that translates cultural relevance into measurable growth. Over the past year, the agency entered its most transformative phase with the acquisition of Powers PR and the launch of Studio Wellness, expanding capabilities across holistic health, functional wellness, and fitness-adjacent brands. This evolution supported significant roster growth, welcoming Nutrafol, Ro, Dove Body Scrubs, Naked Sundays, Cure Hydration, Sage and Sound, milk and honey spa, FS8 and Chelsea Piers Fitness, while longtime partners including Hourglass Cosmetics and Nudestix expanded their scope. The agency delivered standout case studies across beauty and wellness, from launching Hourglass’s New York flagship with 21 launch stories and 224 million impressions in one day, to leading Ro’s Serena Williams partnership around GLP1, driving record signups and billions of impressions. Studio Beauty also developed culturally-led platforms like Nutrafol’s Menopause Edit, reframing women’s health through expert storytelling, new media, and partnerships. With earned first strategy, modern discovery tactics, and sustained revenue growth, Studio Beauty continues to define what specialist beauty and wellness communications look like today.

LEADERSHIP:
Bex Meredith, Founding Partner and Managing Director
Cindy Krupp, Co-founder
Ashley Charleson, Vice President

FOUNDING DATE:
2020

WEBSITE:
www.studiobeauty.io