The PR Net Next Gen Awards, 2026: Salt + Ruttner Communications

Salt + Ruttner Communications

Fashion Agency of the Year

Momentum, not volume, has defined Salt + Ruttner Communications’ growth since its founding in 2018, with the agency carving out a reputation as a deeply embedded strategic partner to fashion and luxury brands navigating cultural change. Built as a deliberately boutique, referral driven firm, SRC works alongside internal teams to align narrative, partnerships, media, and emerging channels with commercial goals. Over the past year, the agency delivered several category shaping case studies, including the viral breakthrough of rag and bone’s Miramar pant, which reframed the brand’s product storytelling, drove significant new customer acquisition, and led to an expanded communications mandate. SRC also played a central role in repositioning Vince, restoring cultural relevance and accelerating year-over-year press growth through sharper narrative focus. In parallel, the agency helped architect The Circularity Project with Indré Rockefeller, convening fashion, technology, and sustainability leaders to advance new models for circular design. As discovery, media, and influence continue to shift, Salt + Ruttner has evolved its advisory work to include emerging platforms and AI driven visibility, while expanding its senior team to support growing client demand rooted in trust, depth, and measurable impact.

LEADERSHIP:
Julia Ruttner, Co-Founder & Partner
Megan Salt, Co-Founder & Partner

FOUNDING DATE:
2018

WEBSITE:
www.saltruttner.co

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