Agency of the Year, US

Rachel Harrison Communications has spent the past year operating at a scale few independent agencies reach, pairing rapid growth with category-shaping work across spirits, nightlife, and luxury lifestyle. The agency delivered landmark results through a portfolio defined by industry leadership rather than volume, supporting major moments of expansion, reinvention, and cultural relevance across its client base. RHC guided Omni Hotels and Resorts through a multi-year reinvestment and expansion phase, supported multiple Michelin Key hotels and World’s Best honorees, and led high-impact launches including Beatbox, a tech-driven karaoke concept featured in The New York Times, and Spiegelworld’s immersive dining and entertainment productions in Las Vegas. In bars and spirits, RHC helped propel SUPERBUENO to the top tier of global cocktail destinations while representing nearly a quarter of the North America’s 50 Best Bars list, and supported record breaking growth for Teremana Tequila, which surpassed one million cases sold in a single year. From sold-out chef-driven food festivals to global holiday pop ups in more than sixty cities, RHC’s work consistently translates cultural relevance into measurable commercial and reputational impact, setting the benchmark for modern lifestyle communications in the U.S.

LEADERSHIP:
Rachel Harrison, Founder and Principal
Lauren Webster, Managing Partner
Amanda Watenberg, Managing Director Spirits
Lauren Hurth, Managing Director Travel and Tourism
Lucy Ballantyne, Managing Director Lifestyle and Hospitality
Sarah Hellman, Managing Director Culinary
Amber Appelbaum, Managing Director Operations and Business Development

FOUNDING DATE:
2020

WEBSITE:
www.wearerhc.com