Honoree

Pull PR has carved out a distinct position in fashion PR by blending cultural instinct with measurable growth, operating as both a showroom and strategic storytelling partner for multimillion dollar brands. Founded in 2020 by Lexi Pulling, the agency represents a roster including Showpo, Cupshe, POPFLEX, 12th Tribe, Gooseberry Intimates, and Runaway the Label, securing organic placements with top tastemakers and consistent coverage in Vogue, ELLE, Harper’s Bazaar, and Forbes. A standout case study is Pull PR’s long-term partnership with Cupshe, where press coverage has increased more than 25% year over year, rising from 6,252 mentions in 2023 to 7,715 in 2024 and tracking toward 10,000 in 2025, alongside more than one billion social impressions this year alone. Pull PR has also pioneered culturally fluent social strategies like RushTok, generating viral momentum and product sellouts through under-the-radar gifting and creator activation. Balancing digital innovation with traditional prestige wins, the agency continues to deliver moments that shift perception and drive real impact in fashion.

LEADERSHIP:
Lexi Pulling, Chief Executive Officer
Claire Schultz, Vice President Influencer Director
Sam Drucker, Editorial Director

FOUNDING DATE:
2020

WEBSITE:
www.pull-pr.com