Honoree

Possible PR was built to widen access to meaningful visibility, proving that cultural impact is driven by ideas and execution rather than budget size. Founded by Jackie O’Keefe after more than a decade inside major sports and entertainment institutions including the PGA Tour, NFL, MLB, and Endeavor, the agency operates as an embedded partner to founders, creators, and brands shaping culture across technology, fashion, sports, and entertainment. In its first full year, Possible PR distinguished itself through deeply collaborative, relationship-led work that prioritizes human narrative as the foundation of brand growth. A defining case study was the launch of ZipRecruiter’s Career Expert Program, where Possible PR transformed the platform into a national advocate for job seekers by developing the program narrative, coaching a spokesperson, and leading integrated media strategy. Within four months, the initiative exceeded full year earned media goals, secured national placements including The Today Show, and expanded the brand into lifestyle and culture conversations. Additional work ranged from elevating Authentic Roz’s New York Fashion Week debut to revitalizing Rothmans through the launch of Rothmans NEXT. Possible PR continues to demonstrate that trusted partnership and purpose-driven storytelling can unlock outsized influence.

LEADERSHIP:
Jackie O'Keefe

FOUNDING DATE:
2024

WEBSITE:
www.possiblepr.com