Social Media Agency of the Year

Persephone Social has carved out a distinct position in luxury hospitality by proving that social media can be both exquisitely designed and relentlessly performance-driven. Founded during the pandemic, the agency has doubled in size year-over-year and now works with a rarefied roster that includes Aman, Ritz Carlton Reserve, Park Hyatt, Raffles, Fairmont, Viceroy, Virtuoso, and Emirates Team Great Britain for SailGP. Persephone’s advantage sits at the intersection of design rigor and data fluency, with specialist teams across creative, media, and analytics rather than generalist social managers. This structure has delivered tangible commercial impact, including $4.6 million in direct revenue driven in 2024 alone with a 15x ROAS, climbing to an average of 25x across clients as reliance on OTAs and programmatic spend decreases. As the only external agency trusted to manage social for the Ritz Carlton Reserve portfolio and a preferred partner for Hyatt’s luxury and lifestyle collections, Persephone consistently translates on-property storytelling into revenue and relevance. Award winning activations for Hamilton Princess Bermuda and senior leadership speaking roles at Travel + Leisure and Leading Hotels of the World summits further underscore the agency’s influence as it continues to scale its 14-person team and redefine social excellence in luxury travel.

LEADERSHIP:
Leora Novick, Founder
Alexandra Goldsmith, Director of Media Buying
Jenna Hughes, Account Director
Deanna Rule, Creative Director

FOUNDING DATE:
2020

WEBSITE:
www.persephonesocial.com