The PR Net Next Gen Awards, 2026: Perowne International

Perowne International

Honoree

Perowne International has become synonymous with the way modern luxury hospitality is launched, repositioned, and sustained at the highest level. From its London headquarters with offices in New York, Milan, and Mexico City, the consultancy advises many of the world’s most influential hotel brands, representing more than one fifth of the properties recognized among the World’s Best Hotels in 2025 and maintaining a client retention rate above 90%. Over the past year, Perowne delivered its strongest financial performance to date while expanding a portfolio that includes Awasi, Shakti, Andean, WildLand, and multiple new destinations across Latin America and Europe. Standout work includes the launch of Andean’s Tinajani lodge, which secured immediate features in Robb Report, Travel + Leisure, and Condé Nast Traveler, and global campaigns for Oetker Collection, spanning milestone anniversaries, major reopenings, and press trips with the world’s leading editors. The agency also led the global rollout of Raffles Hotels & Resorts’ Butler Did It campaign, earning major industry awards and billions in reach. Through integrated storytelling, cultural fluency, and long-term partnership building, Perowne continues to shape how luxury travel is experienced, discussed, and desired worldwide.

LEADERSHIP:

FOUNDING DATE:
2020

WEBSITE:
www.perowneinternational.com

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