Honoree

P-22 Agency emerged in 2025 with a clear point of view, that modern hospitality PR should actively shape culture rather than simply respond to it. In less than a year, the bicoastal boutique built a luxury roster spanning hotels, nightlife, and beverage brands by delivering fast, culturally-fluent work tied to tangible outcomes. For The Maybourne Beverly Hills, the agency reframed perceptions of Beverly Hills luxury through experiential programming, from rooftop paddleboard yoga to the city’s first dedicated caviar and oyster bar, pairing imaginative launches with accessible dining narratives that drove sustained demand and bookings. On the Sunset Strip, P-22 led transition communications for The Sun Rose West Hollywood during its reflag, repositioning the property as a music-led cultural hub and helping propel it to top global rankings while generating viral moments around live performances covered by major entertainment outlets. In the RTD space, the agency helped Mission Craft Cocktails stand out by anchoring brand growth to its partnership with Feeding America, aligning national expansion with purpose. Defined by a big idea first philosophy and a people centered ethos, P-22 has quickly become a trusted partner for brands navigating culture in real time.

LEADERSHIP:
Ty Bentsen, Founder and Chief Executive Officer

FOUNDING DATE:
2025

WEBSITE:
www.p-22agency.com