Honoree

Nuwa Marketing’s work over the past year has centered on one core strength - translating culture across borders in ways that feel authentic, relevant, and commercially effective. Alongside a 20% increase in revenue and team growth, the agency delivered a series of cross-cultural campaigns that elevated Asian creativity within the U.S. market. Nuwa led ongoing influencer strategy, PR, and experiential activations for a global collectible brand, anchoring it in American youth culture through localized storytelling, community driven moments, and inclusive initiatives such as Pride programming. The agency also supported a major Japanese maternity and baby care brand entering the U.S., shaping its narrative around trust, research, and modern parenthood. When unexpected wildfires disrupted a planned fashion anniversary, Nuwa redirected the campaign toward community relief, turning a setback into a purpose-led activation rooted in empathy. Additional work included large scale consumer activations focused on size inclusion and real world engagement. Across all campaigns, Nuwa continues to bridge China and the U.S. through insight led strategy, cultural intelligence, and human centered execution that advances how global brands connect with new audiences.

LEADERSHIP:
Yanyi Li, Founder and Chief Executive Officer

FOUNDING DATE:
2017

WEBSITE:
www.nuwamarketing.com