New Agency of the Year

Launched in June 2024, MSQ Sport + Entertainment entered the market with two decades of global sports and entertainment expertise behind it and the momentum of a start-up built by leaders who previously scaled one of the most profitable divisions within the M&C Saatchi network. In its first year, the agency established offices in the UK, New York, and Amsterdam, rapidly building a 12 person U.S. team spanning earned marketing, partnerships, and influencer strategy. Designed with people at the center, MSQ Sport + Entertainment has embedded employee wellbeing and career development from day one, introducing structured mentorship, transparent growth tracks, and an active wellness program that includes regular in-office programming and mental health initiatives. With a growing retained client base and a global leadership team known for culturally resonant, award-winning work, MSQ Sport + Entertainment has quickly positioned itself as a modern sports and entertainment agency built for sustainable growth, strong culture, and long term impact.

LEADERSHIP:
Steph Lund, Chief Executive Officer
Andrea Nirsimloo, Managing Partner
Paul Anastasiadis, Managing Partner

FOUNDING DATE:
2025

WEBSITE:
www.msqsportandentertainment.com