Honoree

Built as a response to what traditional agencies were getting wrong, Misfit Toys Communications operates as a senior-led collective that prioritizes flexibility, accountability, and direct execution over hierarchy and scale. By assembling bespoke teams of seasoned specialists around each client’s specific objectives, the agency has delivered its strongest year to date, driven by record growth, exceptional retention, and competitive wins including being named US Agency of Record for Cunard after a head to head pitch with legacy global firms. Recent case studies underscore Misfit’s earned-first creative approach. For PGA National Resort’s $100 million transformation, the team secured more than 150 top tier placements across outlets including The TODAY Show, Condé Nast Traveler, and The Points Guy, supported by over two dozen media visits that helped drive national recognition and awards momentum. In consumer and retail, Misfit led Hotel Chocolat’s US café expansion in Chicago, generating more than 70 million impressions within days through a tightly coordinated launch spanning broadcast, national lifestyle media, and local culture. Additional work for The Ritz Carlton South Beach, Rituals, and climate focused innovator HT Materials Science further reflects Misfit’s ability to deliver culturally resonant storytelling with measurable commercial impact across luxury, mass, and mission-driven brands.

LEADERSHIP:
Diane Briskin, Co Founder
Marissa Mastellone, Co Founder
Damian Irizarry, Founding Principal

FOUNDING DATE:
2019

WEBSITE:
www.misfittoyscomms.com