Travel PR Agency of the Year, US

Founded in 2019, Maverick Creative is a US-based travel and hospitality communications agency known for turning destination storytelling into measurable business results. Travel-first and media-forward, Maverick partners with hotels, resorts, destinations, and travel disruptors to shape perception, spark cultural relevance, and drive demand. Over the past year, the agency led high-impact launches and repositionings across the US, Europe, and Asia, blending earned media, partnerships, and experiential ideas. Case studies include the US relaunch of The Palace Hotel Madrid following its restoration and transition into Marriott’s Luxury Collection, securing coverage across Condé Nast Traveler, AFAR, Architectural Digest, and Financial Times. Maverick also reintroduced L’Auberge de Sedona after renovation, earning features in The New York Times and Travel + Leisure, and positioned TRUNK(HOTELS) as Japan’s leading boutique hospitality brand for US audiences. Creative activations further linked storytelling to revenue, including The Boss Suite at The Asbury Hotel, which generated national coverage, sold out inventory, and became one of the property’s most profitable offerings. Maverick continues to set a new standard for modern travel PR by pairing bold ideas with commercial impact.

LEADERSHIP:
Jennifer Hawkins, Managing Partner
Catherine Colford, Senior Partner

FOUNDING DATE:
2019

WEBSITE:
www.maverickcreative.us