Honoree

Founded by Marjorie Roux, MATINÉE STUDIO is a Canada-based PR and cultural marketing studio built on the belief that communications should feel embedded in culture rather than manufactured around it. Over six years, the studio has grown from a one person practice into a nationally recognized, design-forward agency trusted by leading beauty, wellness, fragrance, and lifestyle brands. MATINÉE blends editorial thinking, bilingual storytelling, experiential creativity, and retail fluency to help brands show up meaningfully across English and French markets. Its work spans brand launches, creator programming, experiential activations, and long term narrative building, with standout partnerships including DESIGNME, L’Occitane en Provence, Summer Fridays, Henry Rose, and Paula’s Choice. The studio is known for anchoring global brands within Canadian culture through locally resonant storytelling, thoughtful creator alignment, and retail aware strategy that supports both visibility and sell through. As a queer-founded, women-led studio, MATINÉE centers diversity, inclusion, and community in every campaign, ensuring representation is built into process, casting, and execution. Operating with the intimacy of a boutique and the impact of a national agency, MATINÉE continues to scale with intention, delivering culturally fluent work that reflects how Canadians actually live, shop, and engage.

LEADERSHIP:
Marjorie Roux, Founder
Pascale Larouche, Senior Manager

FOUNDING DATE:
2019

WEBSITE:
www.matineestudio.com