Honoree

Built from a belief that the creator economy works best when trust replaces transactions, Lately Collective has grown into a dual division agency aligning brands and creators through long term, values driven collaboration. Founded in 2021 by Lindsay Anthony, the collective balances public relations for brands with hands-on brand partnership management for creators, allowing both sides to grow with clarity, equity, and measurable results. The creator division now represents 34 creators who generated over $4.5M in revenue this year alone, supported by strategic guidance and advocacy that prioritizes fair compensation and sustainable growth. On the brand side, Lately has delivered sales-driving earned media and creative campaigns across food, beverage, and CPG, securing high impact placements for clients like Spiceology, Mooala, and Grand Tongo that directly translated into revenue spikes and major industry awards. Beyond commercial success, the agency invests in community through its pro bono initiative supporting San Diego-based nonprofits with meaningful media visibility. With scalable systems, a growing team, and projected multimillion dollar revenue ahead, Lately Collective continues to prove that intentional growth, strong relationships, and accountability can reshape how modern agencies succeed.

LEADERSHIP:
Lindsay Anthony, Founder and Chief Executive Officer
Lauren Brady, Director of Creator Partnerships
Maddison Cervantes, Senior Account Manager
Arin Wiggins, Director of Operations

FOUNDING DATE:
2021

WEBSITE:
www.latelycollective.com