Honoree

KCMCONNECT was created from firsthand experience of how audiences actually connect, not through scale alone but through trust, emotion, and shared identity. Founded in 2020 by Kristina McInnis, the women-led agency translates creator instinct into business strategy, helping brands move from visibility to belonging across beauty, fashion, lifestyle, and wellness. Built on a belief that influence should feel human even as technology accelerates, KCMCONNECT blends data, design, and storytelling to foster genuine community and measurable growth. Over the past year, the agency delivered high impact cultural moments including a New York Fashion Week showroom that welcomed hundreds of editors and creators, generated viral press, and drove significant earned media value for participating brands. Retail activations like the Neiman Marcus x Kailo launch transformed store rollouts into immersive brand experiences, while purpose-driven initiatives, from wildfire relief efforts to nonprofit beauty partnerships, reinforced the agency’s values in action. Internally, KCMCONNECT has doubled in size, investing in mentorship and integrated teams across PR, influencer, and social. The agency continues to champion female founders and creatives, proving that modern communications succeed not by chasing attention, but by building spaces where people genuinely belong.

LEADERSHIP:
Kristina McInnis, CEO
Sophie Seifried, Head of Brand

FOUNDING DATE:
2020

WEBSITE:
www.kcmconnect.co