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The PR Net Next Gen Awards, 2026: JIH PR

JIH PR

Honoree

JIH PR was built to challenge the assumption that scale equals impact. Founded as a three person, relationship-driven agency, JIH focuses on upstream involvement, narrative discipline, and results that shape both perception and revenue. Female and minority led, the agency works with partners including Google, Michael Graves Design, Lore Bathing Club, KATKIM, and Johns Hopkins’ International Arts + Mind Lab, supporting founders and institutions who value senior attention and long-term strategy over volume. JIH is brought in early, often before a product, space, or collaboration is finalized, allowing communications to influence positioning, messaging, and launch architecture rather than simply amplify it. For Google, JIH has led international design storytelling across multiple Milan Design Week exhibitions, delivering record global coverage through hands-on, on-site editorial engagement. For Lore Bathing Club, JIH developed a third space narrative that culminated in a New York Times feature and a measurable surge in memberships and community growth. Campaigns for Michael Graves Design and KATKIM have directly driven sales lifts, traffic spikes, and pipeline revenue by reframing products through design, dignity, and cultural relevance. JIH’s contribution to the industry is methodological as much as tactical, advocating for slower, trust based media relations where every pitch is tailored and every story is intentional. The result is a boutique model that consistently delivers outsized impact while remaining human in scale.

LEADERSHIP:
Jane Ivana Hong Gaffney, Founder and Principal
Devin Gaffney, Advisory Partner

FOUNDING DATE:
2023

WEBSITE:
www.jihpr.com

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