Honoree

Frost & Co. was built at the moment when the wedding industry began colliding with the creator economy, long before most legacy players understood what that shift would demand. Founded in 2020 as the first influencer management company dedicated to bridal fashion and weddings, the agency has since evolved into a specialist communications and strategy partner focused on relevance, visibility, and narrative control within a traditionally offline industry. Over the past year, Frost & Co. deliberately moved beyond influencer management to support modern brides, planners, and enterprise bridal brands through education, consulting, and strategic storytelling as weddings increasingly function as live media moments. The agency now advises brides on treating their weddings as intentional digital milestones, while also shaping cohesive content strategies for vendors whose visibility depends on aligned storytelling rather than fragmented creator output. This work is complemented by future-facing research, global masterclasses, and creator-driven campaigns such as Allure Bridals and Casablanca Bridal, which generated meaningful reach and top-tier press. With a small, research-led team and a clear point of view, Frost & Co. continues to bridge a legacy industry with the realities of modern influence.

LEADERSHIP:
Ashley Powell, Influence Strategy Consultant

FOUNDING DATE:
2020

WEBSITE:
www.frost-insider.com