Performance PR Agency of the Year

Dreamday introduced a new way of thinking about communications by proving that storytelling and performance do not need to live in separate silos. Founded in 2019 by Lauren Kleinman, the agency developed the Performance PR model to connect earned media, affiliate strategy, and conversion data under one integrated system, giving brands clear visibility into how press drives trust, authority, and revenue. Dreamday works with category-defining brands including AG1, Quince, ILIA, goop, Ruggable, Dieux, The New York Times, Ritual, and SET ACTIVE. The agency has scaled rapidly while maintaining strong retention, expanding to a team of more than 50 across PR, affiliate, influencer, and operations. Dreamday’s approach blends editorial caliber storytelling with advanced analytics, LLM informed pitching, and Generative Engine Optimization, allowing clients to outperform traditional PR benchmarks and build long-term brand equity. Dreamday continues to set a modern standard for communications rooted in accountability, creativity, and measurable impact.

LEADERSHIP:
Lauren Kleinman, Founder & CEO

FOUNDING DATE:
2019

WEBSITE:
www.dreamday.la