Hospitality Agency of the Year, UK

CuraConn operates as a luxury communications and hospitality specialist built around cultural fluency, influence, and measurable commercial impact. Founded by Gabby Wickham, the agency works across spirits, hospitality, and lifestyle to help premium brands enter markets with credibility, relevance, and momentum. Rather than functioning as a traditional PR firm, CuraConn positions itself as a strategic growth partner, blending communications, experiential strategy, and high-value network access to drive both visibility and revenue. Over the past year, the agency led several culturally significant launches, including the Fever-Tree x Papa Salt RTD collaboration, orchestrating an end-to-end rollout that combined celebrity involvement, editorial authority, and experiential activation to introduce the product to the UK and European luxury market. CuraConn also shaped the successful market entry of hospitality concepts including Lilibet’s and MR PORTER Steakhouse, delivering early demand through targeted media, tastemaker engagement, and sustained social presence. Central to the agency’s offering are its Catalyst and CuraConn Connects platforms, which support emerging brands and unlock commercial partnerships through curated introductions and audience access. With a growing team and a commercially focused approach to modern luxury, CuraConn continues to define a next generation model for hospitality communications in the UK.

LEADERSHIP:
Gabby Wickham, Founder
Ally Weller, Director
Kay Khanom, Commercial Operations Director
Harriet Reeve, Freelance Communications Director
Letitia Thomas, Director
Harvey Lewis, Head of Connects

FOUNDING DATE:
2020

WEBSITE:
www.curaconn.com