Beauty Agency of the Year, International

From luxury fragrance to global beauty talent, CGC operates as an international communications and talent agency built around narrative, cultural intelligence and digital-first storytelling. Founded by Clare Goodwin in 2018, the agency partners with leading beauty and wellness brands to shape how they show up across media, talent, experiential and consumer touchpoints. With teams across London and New York and a strategic presence in the Middle East, CGC brings a global perspective to brand building, combining creative vision with commercial strategy. The agency has built a portfolio that includes Augustinus Bader, Westman Atelier, Glossier, Diptyque, Victoria Beckham Beauty, Anastasia Beverly Hills, Slip and Violette FR, supporting launches and long term positioning across markets. A defining extension of the business is The Collective, CGC’s talent division designed to nurture emerging voices and connect them with brands through thoughtful, values-aligned partnerships. Recent work spans immersive product launches, purpose-driven initiatives and large scale global campaigns, including experiential activations for Glossier, a multi market strategy for Victoria Beckham Beauty Foundation Drops and the global launch of DUA by Augustinus Bader Science. Alongside client work, CGC contributes to industry dialogue through CGC Lens, sharing insight on storytelling, culture and talent alignment. Grounded in mentorship, craft and strategic clarity, CGC continues to shape the future of beauty communications on an international stage.

LEADERSHIP:
Clare Goodwin, Chief Executive Officer and Founder
Simon Cockcroft, Chief Financial Officer
Jessica Diner, Chief Global Brand and Creative Officer
Veronika Ullmer, President and Chief Communications Officer, United States

FOUNDING DATE:
2018

WEBSITE:
www.cgc.global