Honoree

Bowery Boost is a women-led performance and creative growth agency based in New York, built to help women founded and minority led brands scale profitably without losing their values. Founded by Fulya Uygun in 2020, the agency was created to challenge a growth at any cost mindset and instead pair disciplined performance marketing with empathy, transparency and creative rigor. What began as a solo consultancy has evolved into a multidisciplinary team supporting more than thirty brands across beauty, fashion, wellness and consumer goods. Bowery Boost operates at the intersection of creativity and data, with growth managers and creative strategists working side by side to turn insight into action. A defining element of the agency’s approach is Boostify, its proprietary analytics and creative intelligence platform that integrates Shopify, Meta and Google Ads to identify which creative concepts and messages are actually driving performance. This closed loop system has enabled faster iteration, stronger campaigns and more confident decision making for clients. More than 80% of Bowery Boost’s roster is women or minority founded, with many partners scaling from early stage DTC brands into multimillion dollar businesses. Underpinning the work is a people-first culture and all women leadership team focused on sustainable growth, high retention and long-term partnership. Bowery Boost continues to prove that performance marketing can be both effective and deeply human.

LEADERSHIP:
Fulya Uygun, Founder & CEO
Kendall Ashaka, Partner and Vice President of Growth & Strategy

FOUNDING DATE:
2020

WEBSITE:
www.boweryboost.com