Influencer Marketing Agency of the Year, US

Bobbie is an influencer marketing agency built specifically for the pace and complexity of today’s creator economy, operating as a focused, creator-first partner rather than a traditional marketing or PR firm. Founded on the belief that influence now moves at the speed of culture while still requiring human connection, Bobbie was designed to sit outside legacy structures and deliver integrated creator solutions with agility and care. In its first seven months, the agency scaled rapidly, surpassing one million dollars in revenue and partnering with brands including Tripadvisor, Amazon, Mattel and TurboTax on highly visible creator and community initiatives. Bobbie’s end-to-end model brings together strategy, creator sourcing, affiliate programs, UGC, experiential activations and full creator management in a way that mirrors how modern brands actually operate. Central to the agency’s impact is its commitment to balancing scale with humanity, prioritizing long-term relationships, creator trust and thoughtful collaboration over transactional execution. This people-centered approach has delivered stronger creator loyalty, higher quality content and more resonant community engagement for clients navigating increasingly automated systems. Beyond client work, Bobbie has invested in industry education through its Bobbie Brew Substack newsletter, offering marketers a sharp and accessible perspective on creator culture and positioning the agency as a strategic thought partner. Though still early in its journey, Bobbie is already helping redefine what creator first marketing can look like, proving that influence built with integrity, clarity and cultural fluency drives meaningful results.

LEADERSHIP:
Donetta Allen, President
Monica Caponigro, Managing Director

FOUNDING DATE:
2025

WEBSITE:
www.thebobbieagency.com