Honoree

Bear Icebox Communications is a public relations agency built to help organizations protect credibility, communicate clearly and navigate moments where trust matters most. Known for its steady, solutions-oriented approach, the agency partners with clients across industries to manage brand reputation, deliver thoughtful communications strategy and prepare teams for high pressure situations. To strengthen this mandate, Bear Icebox Communications made a strategic acquisition of a crisis and brand reputation agency, expanding its ability to support clients not only during active crises but also through preventative training designed to identify risks before they escalate. This addition reinforced the agency’s role as a long term advisor rather than a reactive service provider. The team also grew through the addition of new talent with expertise in social media management, video editing and internal operations, enhancing both creative execution and operational rigor. These investments supported a year of strong performance that culminated in industry recognition, with Bear Icebox Communications named a finalist for PR News Campaign of the Year alongside organizations such as Penske, GoDaddy and BMO. While the award itself was not secured, the nomination reflected the consistency, discipline and collaboration behind the agency’s work. Today, Bear Icebox Communications continues to operate with a sharpened focus on preparedness, clarity and reputation driven strategy, helping clients communicate with confidence in complex and rapidly changing environments.

LEADERSHIP:
Bob Spoerl, President & Co-Owner
DeAnna Spoerl, President & Co-Founder
Sean Wille, Director of Operations
Susan Stoga, Senior PR & Crisis Communications Strategist

FOUNDING DATE:
2016

WEBSITE:
www.bearicebox.com