Honoree

The past year marked a transformative moment for Allumeuse as the agency strengthened its position within luxury communications through an ambitious combination of cultural programming, hospitality expertise and industry-defining event creation. Its most notable achievement was the continued evolution of Be.Come, the signature format conceived by Founder and CEO Alessandra Montana with Gabriele Gorelli MW, which has grown from an experimental idea into one of Italy’s most respected wine and lifestyle gatherings. The 2025 edition in Naples expanded the experience across three immersive days, uniting more than 200 influential guests and 25 leading Italian wineries for masterclasses, curated culinary collaborations and thought leadership sessions that explored generational shifts and the future of luxury consumption. The program blended craftsmanship, culture and contemporary creativity, reaffirming Be.Come as a benchmark for high-level experiential storytelling. Alongside this flagship initiative, Allumeuse experienced significant growth, adding 12 new clients across luxury hotels, wineries, restaurants and spirits while expanding to a team of 24 supported by senior consultants. The agency also moved into a newly redesigned townhouse headquarters equipped for content creation, private tastings and intimate hospitality. As it approaches its tenth anniversary, Allumeuse continues to elevate its influence under Montana’s leadership, shaping conversations around consumer trends and experiential communication while reinforcing its role as a strategic and cultural force in the luxury sector.

LEADERSHIP:
Alessandra Montana, Chief Executive Officer and Founder
Gregorio Tozzi, General Manager
Luigi Pugliese, Business Development Director
Giuseppe Ceccarelli, Creative Director
Azzurra Casini, Strategic Director

FOUNDING DATE:
2016

WEBSITE:
www.allumeuse.it