Honoree

Akens Group has quickly become a modern communications partner defined by strategic thinking, creative clarity and a strong ability to guide brands from concept to cultural relevance. Over the past year, the agency expanded its influence across multiple categories, securing high profile client wins and delivering work that reflects both operational rigor and imaginative storytelling. In 2025, Akens Group was appointed agency of record for Moxies and Last Minute California ahead of each launch, shaping brand voice, messaging and partnership strategies that positioned both concepts for success among tween and Gen Z consumers. The agency strengthened its portfolio of female-led and purpose-driven brands, supporting Jackalo, the first circular children's brand, and elevating Dara Kaye, whose lab grown fine jewelry debut at Bergdorf Goodman generated strong earned media across leading publications. Akens Group deepened its leadership within the bridal market, guiding designer Jaclyn Whyte through notable growth and supporting Reem Acra's Spring 2026 presentation with full narrative development and guest experience oversight. The launch of The Sounding Board in late 2024 introduced a flexible consulting model that attracted emerging brands seeking expert guidance without a traditional retainer. Alongside client work, the agency demonstrated meaningful community commitment through involvement with Culture for One, reinforcing its belief in communications as a tool for impact. Akens Group enters the year ahead with momentum, industry recognition and a clear vision for how to redefine modern agency partnership.

LEADERSHIP:
Britt Akens, Founder

FOUNDING DATE:
2023

WEBSITE:
www.akensgroup.com