Honoree

50th Parallel PR has established itself as a leading force in conscious, community-centered communications, delivering complex and culturally sensitive work for Indigenous Nations and purpose-driven organizations across Canada. Over the past year, the Certified B Corp and Living Wage Employer deepened its specialization in Indigenous relations, advancing projects grounded in care, accuracy and long-term trust. The agency supported Ahousaht First Nation through communications surrounding Phase 1 findings from the Ahousaht and Christie Indian Residential Schools, developing survivor-centred messaging, media protocols and a comprehensive playbook that generated coverage across 28 outlets while prioritizing community needs. 50th Parallel also built an end-to-end communications toolkit for the BC Aboriginal Child Care Society’s First Nations ELCC Leadership Forum and produced a survivor safe narrative framework for Tseshaht First Nation’s work at the Alberni Indian Residential School site, strengthening internal alignment and improving media readiness. In total, the agency has now partnered with more than 20% of British Columbia’s First Nations. Beyond client delivery, 2025 marked the launch of The 50th School for Conscious PR and its flagship masterclass, Lead with Clarity, equipping leaders with tools for ethical visibility and values-aligned storytelling. The agency further expanded its leadership layer, refined performance systems and continued advancing industry dialogue through curriculum development, the Parallel Purpose podcast and the creation of widely used communication toolkits, reinforcing its role as a steward of responsible, culturally grounded PR.

LEADERSHIP:
Naz Lauriault, Founder & Managing Director
Alicia Read, Chief Growth and Expansion Officer

FOUNDING DATE:
2018

WEBSITE:
www.50thparallelpr.com