Consumer Agency of the Year
W Communications is a global communications consultancy with a strategic presence across North America, the UK, Europe, and APAC. Positioned at the intersection of consumers, lifestyle, commerce, and culture, W Communications uses its international network and creative capabilities to work with top brands. Over the past year, W Communications has represented influential media brands like Secret Media Network and The Independent, helping them navigate a challenging media landscape marked by major industry shifts. The agency produced many impactful moments, including a panel with Secret Media Network at AdWeek NYC, and took its expertise beyond the East Coast to execute events across cities like Denver, Las Vegas, and Los Angeles. Key client campaigns this year include Flash Pack, which creatively brought together communities in politically divided areas through its “Friendship Bus,” fostering connections and voter engagement. The McCain campaign’s media strategy turned National French Fry Day into a nationwide celebration, while citizenM’s cultural campaign in Boston cemented the brand’s place in the local community. Also of note: W Communications introduced W Capital, a new business unit focused on investments in sustainable businesses, and its commitment to supporting both people and the planet is reflected in its enhanced employee benefits and engagement with eco-friendly initiatives.
Leadership:
Warren Johnson, CEO & Founder
Tim Sutton, Chairman
Gemma Mc Aloon, SVP
Notable clients:
citizenM, British Airways, McCain Foods, POP MART, Secret Media Network, TJ. Maxx (Sierra), F1 Arcade
New client wins:
FINE+RARE Group, The Independent
