Talent Management Agency of the Year
Untitled Secret // Untitled Social operates at the intersection of talent management and social media strategy, creating a seamless synergy between influencers and brands. Through its dual-model approach, the agency amplifies top-tier talent while delivering cutting-edge social campaigns that drive real impact. Untitled Secret empowers creators by building their brands, expanding their reach, and maximizing cultural influence, while Untitled Social executes full-scale marketing initiatives, blending organic and paid strategies for measurable success. In 2024, the agency redefined influencer marketing with its Pro Board - an exclusive roster of authoritative voices in design, editorial, and entrepreneurship - while doubling its talent management team to support more groundbreaking creators. Notable wins include Express’s holiday rebrand, which ignited cultural conversations, and Brookfield Place’s influencer-driven campaigns, delivering engagement rates four times the industry average. Additionally, the agency made DEI a priority, with 90% of new talent signings coming from underrepresented communities. Whether scaling Manhattan West’s TikTok or securing influencer savings for In The Raw, Untitled Secret // Untitled Social continues to set new industry standards.
Leadership:
Patrick Janelle, Founder & Creative Director
Mauricio Abascal, Managing Director
Notable clients:
Express
New client wins:
Julianna McIntosh, Selorm Kploanyi, Marie Faustin, Carlos E. Calderon, Brookfield Properties, Cumberland Packing, In The Raw
