The PR Net Next Gen, 2025: Trend

Influencer Marketing Agency of the Year

Trend is an innovative agency at the forefront of talent representation and brand partnership strategy. With a mission to elevate creators through powerful collaborations, Trend maintains a deliberately low talent-to-manager ratio, ensuring personalized guidance and fostering long-lasting relationships between creators and brands. Over the past year, Trend expanded its roster with 44 new creators, further solidifying its reputation as a leading agency for creators seeking strategic brand partnerships. In addition to representing top-tier influencers, Trend launched Elevate, a new agency dedicated to affiliate marketing and content creation, designed to amplify the impact of brand collaborations. Among Trend’s standout success stories this year, Mason Smith (@dadsocial) has made waves with viral campaigns for major brands like Walmart, Target, and LEGO. His collaborations have garnered millions of views and significant media attention, leaving a lasting impact not only on his audience but also within his community. Similarly, Stephanie Joplin (@betterwithchardonnay) has experienced remarkable growth, securing partnerships with top-tier brands like Walmart and Ulta Beauty, further cementing her place in the influencer landscape. At its core, Trend is committed to delivering results-driven partnerships that not only drive business success but also prioritize making a positive and lasting impact both in the industry and beyond.

Leadership: 

Ted Raad, Founder and CEO

Charlie Hart, Chief Growth Officer

Rene Francis, Vice President of Operations

Courtney Stevener, Director of Talent Management

Faye Halligan, Director of Talent Relations

Morgann Westmoreland, Director of Trend Elevate

Mary Katherine Evans, Vice President of Trend Social

Notable clients:

Mason Smith, Emily Travis, Dede Raad, Natalie Kennedy, Emily Fauver, Dylan Fauver

New client wins:

Lindsey Gurk, Connor Hubbard, Natasha Pehrson, Sydney Bass, Jennifer Gizzi, Ashley Merry, Bonnie Engle




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