The PR Net Next Gen, 2025: The Right Now

Whether in their news feeds, on podcasts, in emails, or through entertainment, The Right Now ensures brands stay relevant in the ever-evolving digital landscape. A recent major milestone for the agency was the launch of Now Studio, an innovative content creation division led by Rylee Ebsen, an award-winning creative director. Now Studio merges social strategy with film production to deliver high-impact, social-first content that resonates with audiences and drives conversion. Notable client successes include Seymoure Gloves, whose presence on Selena Gomez’s Vanity Fair cover led to major retail partnerships, and Allen Edmonds, which secured organic celebrity placements during award shows, driving exposure with top-tier outlets. The agency’s talent relations division also secured Post Malone as the face of UGG’s Fall 2024 campaign. Additionally, The Right Now’s CEO and Co-Founder, Sunny Jenkins, serves as Executive Producer for the upcoming "Game Recognizes Game" podcast, further solidifying the agency’s creative leadership in the industry.

Leadership: 

Eric Green, Co-Founder

Sunny Jenkins, Co-Founder

Notable clients:

Allen Edmonds, The Original Farmers Market (Los Angeles), Strathberry, Seymoure Gloves, I am a voter, UGG (talent procurement), Tommee Tippee, Manifest Media Productions, V10 Entertainment

New client wins:

Fossil and Fossil portfolio brands including Kate Space, Diesel, Michael Kors, and Tory Burch watches; Michele Watches; Sloomoo Institute Los Angeles




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