The PR Net Next Gen, 2025: The Key PR

With a women-led team based in San Francisco, The Key PR provides agile, results-driven PR services tailored to each client, particularly in high-stakes situations like M&As, IPOs, and crisis management. The agency’s commitment to its clients has resulted in significant growth and recognition, including the successful funding announcement of AI leader Poolside, and aiding Discord's communications ahead of a high-profile Capitol Hill appearance. The agency’s impact is seen in campaigns like Fellow's media tour for its luxury brewer Aiden, which generated buzz and secured major placements in outlets like Bon Appétit and TechCrunch. The Key also helped Nestment, a platform for first-time homebuyers, connect with users through a unique accelerator program, driving notable media coverage and a significant increase in platform sign-ups. The agency prioritizes working with companies committed to social good, including Public Benefit Corporations such as Bluesky, PayJoy, and Pollen Initiative. They also give back to the local community, offering its office space to organizations working on environmental and social issues during events like San Francisco Climate Week.

Leadership: 

Martha Shaughnessy, Founder

Notable clients:

Amira Learning, Istation, Rockstar, Mixhalo, Output, PayJoy, Trax

New client wins:

Aclima, boon, FightCamp, Gondola, Pollen Initiative, RenewHome




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