Sundae Creative is a dynamic communications agency specializing in influencer marketing, media relations, experiential, social media, and branding. With a keen eye for innovation, the agency crafts transformative campaigns that elevate brands and foster meaningful connections with their audiences. Over the past year, Sundae Creative has experienced significant growth, expanding from a team of 7 to 25, and acquiring prestigious clients like Miele and Groupe Home Societe. The agency's success has been further bolstered by its recent acquisition by Dulcedo Group, a global talent management agency, which enhanced its infrastructure and supercharged its influencer marketing capabilities. Also of note this year, Sundae Creative launched a highly successful influencer campaign for L'Oréal Luxe, tapping into real-time TikTok trends and community preferences. The campaign delivered a significant volume of impressions and engagement on its impactful content, surpassing KPIs. By championing diverse voices and maintaining transparency in pay and career advancement opportunities, Sundae Creative sets a high standard for inclusivity in the industry.
Leadership:
Karine Idrissi, Co-Founder
Kristina Argento, Co-Founder
Notable clients:
Amazon Prime Video, Roots, Ritz Carlton, Bath & Body Works Canada, Miele, Groupe Home Societe, Call It Spring, Robert Barakett, Ligne Roset, essence cosmetics
New client wins:
Groupe Home Societe, Giimer, CF Montreal, Marc Anthony
