The PR Net Next Gen, 2025: Son of Noise

Son of Noise is a trailblazing agency specializing in influencer marketing, PR, and experiential brand activations. The agency has experienced remarkable growth over the past year, more than doubling its full-service client roster and significantly expanding its project work. Son of Noise has also become a go-to partner for brand pop-up production. This past year, the agency executed multiple successful pop-ups for brands such as Salt & Stone, Parke, AUREUM, and Year of Ours. With an integrated experiential approach, Son of Noise managed every aspect of the pop-up experience, from vendor relations and VIP programming to inventory management and staffing. Another focus of late has been crafting influencer collaborations with an emphasis on organic, long-term partnerships between brands and creators - an approach that fosters genuine storytelling and allows for impactful content creation that resonates with audiences.

Leadership: 

Angie Shumov, Founder & CEO

Notable clients:

U Beauty, by/rosie jane, Sonsie, Parke, AUREUM, Lenny

New client wins:

Salt & Stone, SOSHE Beauty, J Beverly Hills, Chris Collins




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